Super Retail brings Rebel onto SAP system

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Super Retail brings Rebel onto SAP system

Raises spending on IT.

Super Retail Group has spent $1.3 million bringing Rebel Sport onto its corporate SAP platform.

The company, whose brands include Super Cheap Auto and BCF, reported today some of the IT costs of integrating the Rebel Group business, which it snapped up in October last year, with its own (pdf).

Its entire Sports Retailing division - which includes Rebel, Amart All Sports and now Goldcross Cycles - is now on the corporate SAP platform.

More broadly, Super Retail Group reported a $600,000 year-on-year increase in general IT capital expenditure, bringing the budget to $7.3 million for the year ended June 30.

It also continued to spend on projects such as enhancing its warehouse management systems, and on creating multi-channel retailing capabilities.

It spent $13.1 million on specific multi-channel projects during the past financial year, including:

  • the rollout of an SAP customer relationship management system
  • the creation of brand websites designed for mobile devices
  • a 'click & collect' offer, where shoppers can buy online but pick up the product from a physical store "within four hours".

The company planned to keep investing in multi-channel capabilities over the next three years.

"Technology continues to adapt and evolve and retailers have to keep abreast of it," managing director Peter Birtles said.

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