Samsung touts unified vision for the future

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Samsung touts unified vision for the future

Samsung has laid out its vision for a converged user experience across the entire spectrum of its products.

Dr Jong Woo Park, president of digital media business at Samsung, told the IFA consumer electronics conference in Berlin that consumers will be able to share content across all environments be it at home, on the move or in the office.

"To ensure an holistic and consistent design approach across all of our products, our design team is involved in every aspect of the process," he said.

Samsung has launched a range of products with this philosophy in mind, including TVs, MP3 players, digital camcorders, home theatre systems, multifunction printers and other office devices.

The line-up includes what Samsung claims is the world's smallest multi-function printer, sporting a sleek black design that looks more like a sculpture than a printer.

"To differentiate it from other very similar products this MFP is design centric, making it small and attractive without sacrificing functionality or performance," said Nelson Allen, head of media design at Samsung.

The Korean firm also took the wraps off a range of Bluetooth-enabled media players which allows users to listen to music via wireless Bluetooth headphones and caters for smart-call management.

Samsung also unveiled a range of high-end TVs which use LED backlighting as opposed to the traditional cold cathode fluorescent lights.

The company claimed that this allows for better contrast ratios as areas of the backlighting can be switched on and off as necessary.

Dr Park said that consumers will start to see increasingly similar user interfaces across all Samsung products, providing a "seamless experience, highly personalised, anytime anywhere and any place".
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