Microsoft overhauls 25-year-old logo

By

Incorporates 'Windows' style image for first time.

Microsoft has taken the knife to its logo for the first time in 25 years, unveiling a new look ahead of the release of new versions of nearly all its products.

Microsoft overhauls 25-year-old logo
Microsoft Chief Marketing Officer Chris Capossela (L) opens the Microsoft Store in Boston, which dons the company's new logo.

The new logo changes the 'Microsoft' font and incorporates an image for the first time - reminiscent of a flattened version of the wavy Windows symbol.

click to view full size image

Microsoft's sleek new corporate image.

"The symbol's squares of colour are intended to express the company's diverse portfolio of products," Microsoft's brand strategy general manager Jeff Hansen said in a blog post.

An accompanying video made the blue colour signify Windows, the red signify Office and the green signify the XBox portfolio.

As with Microsoft's previous logo, the 'f' and the 't' remain connected. "It was one of the subtleties we thought we could bring forward," Hansen told the Seattle Times.

click to view full size image

Microsoft's previous corporate logo, a 25-year veteran corporate image for the software giant.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:

Most Read Articles

NSW shakes up core technology outsourcing model

NSW shakes up core technology outsourcing model

India's IT sector nervous as US proposes outsourcing tax

India's IT sector nervous as US proposes outsourcing tax

Beyond Bank levels up frontline ops with refined data strategy

Beyond Bank levels up frontline ops with refined data strategy

SA government begins hunt for new CIO

SA government begins hunt for new CIO

Log In

  |  Forgot your password?