McAfee rolls out global program to Aust partners

Security vendor McAfee has made its global SecurityAlliance partner program available to resellers in Australia and New Zealand.

The US-based vendor said in a statement that SecurityAlliance gave tools such as product collateral, online sales and technical training to partners.

SecurityAlliance was launched in North America, Europe, the middle East and Asia in October last year.
 
The program laid a "foundation for optimising partner relationships" with tools for lead generation, customer support and "opportunity management", McAfee said.

"As part of this roll-out effort, McAfee officially launched its new Asia-Pacific partner website that provides a single landing page for partners accessing content, tools, joint collateral and profiles," the vendor said.

The site gave partners access to localised data and customised regional program offerings and, where appropriate, material from the global program content base, McAfee said.

McAfee had decided to split partners into three tiers. They would be designated ElitePartners, PremierPartners or AssociatePartners, based on their level of "commitment, certification and interest" in joint marketing, training and support incentives, the vendor said.

They must enrol online for the free program and also sign a master reseller agreement, according to McAfee's partner website.

"For example, partners who are interested in qualifying for the ElitePartner level must commit to a substantial number of technical and sales certification, while maintaining a dedicated sales staff," McAfee said.

McAfee would in return offer market development funds, a named technical contact, discounted demonstration units, planning help and other support, the vendor said.
 
Partners that joined before 30 September could win a $600 bottle of Penfolds Grange, McAfee's partner website said.