Hyperion to license Informatica integration technology

Data integration software maker Informatica has landed an OEM licensing deal with Hyperion, which will incorporate Informatica's technology into its performance management and analytics software.

Hyperion is keeping details of its plans for Informatica's tools under wraps until this fall, but Hyperion Senior Director of Product Marketing Tobin Gilman said the impetus was Hyperion's desire to have integration technology under its own brand to serve customers seeking end-to-end integration and analytics tools.

A Hyperion-labeled version of Informatica's PowerCentre will link Hyperion's System 9 BPM (business performance management) suite with data from applications by SAP, Oracle and other ERP makers.

The deal furthers Informatica's strategy of staking out a spot in the turbulent business intelligence (BI) market by impartially navigating between competing analytics vendors.

"We value our neutrality," said Informatica CEO Sohaib Abbasi. "We work with all of the major database vendors, all the middleware vendors and all the BI vendors."

Informatica's alliance with Hyperion is non-exclusive, and Abbasi said the deal won't affect Informatica's partnership with Hyperion rivals. Other vendors licensing Informatica's technology through OEM arrangements include Siebel (now part of Oracle), WebMethods and i2.

Informatica also announced a deeper partnership with Salesforce.com, which will use Informatica as its preferred data-integration technology on services deals that involve migrating and synchronising data between on- and off-premise systems.

Salesforce.com signed on earlier this year as one of the first partners in Informatica's new Software-as-a-Service partner program, which targets SaaS providers and business-process outsources. Abbasi called the SaaS program Informatica's top opportunity for new partners.

"When a customer outsources to an SaaS or a BPO like ADP, they fragment their data, and the customer will need to integrate that data," Abbasi said. "We now have an opportunity for partnering with all the SaaS vendors and all the BPO vendors out there."

About 50 percent of Informatica's sales are influenced by channel partners, Abbasi estimated. On Thursday, the company reported second-quarter revenue of US$80.8 million, up 26 percent from US$64.2 million a year earlier and slightly ahead of analysts' expectations. Informatica's profit of US$7.6 million was unchanged from a year ago.

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