Google will reduce the price of its entire range of Compute Engine instance types across all regions by ten percent, starting from today.

The search giant said it had been able to lower its prices as a result of lower hardware costs and "efficiency gains" resulting from how it manages its data centres and services.
In March Google announced it would start applying Moore's Law of hardware costs to its services at the same time as it lowered the prices of its products by as much as 85 percent.
During its Atmosphere Live conference overnight, Google announced all Compute Engine instance types across all the regions in which it operates would receive a 10 percent price reduction.
In Australia, Compute Engine prices range from the lowest tier standard 1 core with 3.75GB memory for US$0.077 (A$0.088). US users of the same service pay US$0.07.
At the high memory end, a 16 core instance with 104GB costs US$1.440 in APAC. The US pays US$1.312.
The cuts are the latest in an ongoing cloud computing price war between Google and Amazon Web Services.
Google's March price cuts were swiftly followed by AWS in April, which announced reductions of between 10 and 65 percent for most of its cloud computing services - the 42nd series of price cuts over eight years.