Google closes in on Digg

By

Google is on the verge of snapping up news aggregator Digg for a reported US$200m as the search giant continues to bolster its news service.


Reports claim that the acquisition is a couple of weeks from completion, although a third party such as Microsoft could still move in should the deal fall through.

Google and Digg have reportedly signed a letter of intent following an on/off negotiation process which continued despite Google's cooling on the acquisition.

News of the likely deal surfaced after images appeared on websites last week suggesting that Google was experimenting with Digg-style voting methods as a means of aggregating search results.

Digg was launched in November 2004 by a group of young entrepreneurs in the US and is one of the best-known news aggregators. The service competes with other high profile community aggregators such as Slashdot and Reddit.

Should the acquisition go ahead it is likely that Digg's three-year advertising deal with Microsoft, which accounts for most of the company's revenue, would be terminated.
Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:

Most Read Articles

Orica to set new workforce systems live in Australia in July

Orica to set new workforce systems live in Australia in July

ANZ Institutional readies go-live for "multi-agent chatbot" amie

ANZ Institutional readies go-live for "multi-agent chatbot" amie

Lion builds an app to detect its beers on tap in venues

Lion builds an app to detect its beers on tap in venues

Victoria Police refreshes online reporting

Victoria Police refreshes online reporting

Log In

  |  Forgot your password?