The chief executive of Avid Life Media, the parent of infidelity website Ashley Madison, has quit just over a week after hackers leaked data about millions of its clients.
Avid Life said the departure of Noel Biderman was by "mutual agreement" and its existing senior management team would take over until a new CEO is appointed.
On August 18, hackers who claimed to be unhappy with the company's business practices released the Ashley Madison customer data. Police probing the breach said it had sparked extortion attempts and at least two unconfirmed suicides.
The data dump contained email addresses of government officials, civil servants and workers at governments and private enterprise across the world.
"This change is in the best interest of the company and allows us to continue to provide support to our members and dedicated employees," Avid Life Media said.
Biderman, styling himself the "King of Infidelity," had been the company's primary pitchman but has not made any public appearances since the attack.
His exit could help appease investors and business partners but would do little to placate subscribers or the public, said Dan Hill, president of strategic communications firm Ervin Hill Strategy.
"Given the number of battles they are fighting that are so significant and high profile, I don't see how this is going to move the needle for them," he said.
He said Avid Life would have to find a replacement fast.
"You can't run an organisation through a crisis by committee," he said.
Biderman founded Ashley Madison in 2001 and Avid Life Media acquired it in 2007.
A second data dump by the hackers released thousands of Biderman's emails and other company documents.
To date, few top executives have lost their jobs after big cyber breaches.
Sony Pictures America co-chairman Amy Pascal stepped down in February after last year’s devastating breach at Sony’s Hollywood studio, and Target replaced its CEO last year in the wake of a 2013 breach that exposed records of tens of millions of the retailer's customers.
Cyber security firm Veracode chief technology officer Chris Wysopal said he expected such ousters to become more common.
"Breaches are huge financial issues, even existential issues for companies. They are getting bigger and more impactful to the companies being breached,” he said.