Virtual business

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Beyond the realm of virtual escorts, real estate agents, and other entrepreneurial start-ups, the Second Life business world has been traditionally dominated by the largest of the real-world companies.

Australian telecommunications incumbent Telstra last year launched what was said to be the country’s first major corporate presence in the online virtual world. Dubbed “the Pond”, Telstra’s Second Life islands aim to encourage customer interaction while creating new sales and marketing opportunit...

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