Lies, Damned Lies and Statistics

By on
Lies, Damned Lies and Statistics

Analysts and marketers love surveys.

They like impressive market numbers that show what people are doing, why they're doing it and whether they'll keep on doing it. Stock markets thrive on these, as do marketing campaigns. Unfortunately, they're often dead wrong. Not for nothing did Mark Twain famously say, "There are three kinds ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Copyright © SC Magazine, US edition
Tags:

Most Read Articles

Log In

Username:
Password:
|  Forgot your password?