"We haven't solved ad fraud because we don't want to": Augustine Fou

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[Requires login] There is no incentive to intervene.


Digital advertising fraud will cost marketers as much as $40 billion annually by the middle of this decade, says industry analysts such as Juniper. But one of the world’s leading independent ad fraud experts, Dr Augustine Fou, says the industry is not incentivised to solve the problem. &l...

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ad fraudaugustine foudigital marketingdigital nation

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