Linktree rebrands to include slew of new features

Linktree, the ‘link in bio’ business had rebranded creating a whole new look and introducing a range of new features to give users more ways to share their content.

The company’s new brand champions the business transition from a ‘link-in-bio’ tool to a platform that fuels engagement and community across the digital universe, it said.

With a whole suite of new tools and features set to be released to the market over the coming months, Linktree’s brand transformation embodies new capabilities for anyone to ‘link everything they are’. This includes innovative new ways to share content, build deeper connections with audiences and monetise passions.

Alex Zaccaria, CEO and co-founder at Linktree said, “Following findings in our recent 2022 Creator Economy Report on the size of the creator economy - at a huge 200m individuals - Linktree believes the potential of the space has been underestimated to date.

“We strongly believe that anyone has the ability to grow highly engaged, connected audiences and monetise what they do through a single link. Our new identity is befitting of the vision of the company, as some of that starts to be realised, with so much more on the way.”

Designed in partnership with Collins - the independent strategy and design agency responsible for the branding of Twitch, Spotify and Robinhood - the rebrand includes a brand new visual look and feel, tone of voice and identity which puts users at the forefront.

There are three major components to the new visual look including an animated silhouette, custom typeface and new colour palette.

The rebrand follows the culmination of years of work in providing an unparalleled product offering for users, as Linktree creates space within its new brand identity to champion the business transitions beyond the link-in-bio category.

Following Linktree’s recent US$110M raise, the business has focused on introducing new revenue streams and creating additional value for creators and brands, including the launch of the new Web3 platform features.

Last month, Linktree announced its entrance into the metaverse, allowing users to showcase, sell and lock NFTs, developed in partnership with the world’s largest NFT marketplace OpenSea.