Data 'geeks' are marketing's new darlings

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Data 'geeks' are marketing's new darlings

[Blog post] Demand for analysts pushes wages upwards.

Does anyone as old as I am remember what ADMA used to stand for? It was a four letter acronym that stood for the Australian direct marketing association, a branding the organisation is endeavouring to repaint. When ADMA was established in 1966, direct mail was (believe it or not) at the top of ...

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Penny Wolf
A 20+ year veteran of the industry Penny has worked in marketing roles for vendors including Oracle, Infor and SAP. Penny began her career in the '80s with Australian Consolidated Press as a reporter.
Read more from this blog: The hard word on software

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