If you believe that the user experience is everything for mobile apps, HP has a simple question for you: How are you measuring it?
All too often, existing tools do not adequately measure the user experience. Some measure only a few variables or have inconsistent measurement processes; others measure variables that provide incomplete or misleading information.
HP has developed a fast, easy method to measure and monitor the user experience in a truly meaningful way: from the user’s perspective. It’s called “FunDex,” a single score from 0 to 100 that encapsulates the average overall user experience.
FunDex unifies all aspects of the user experience measured by the mobile analytics software product HP AppPulse Mobile—performance, stability, battery and cellular data usage, while providing an accurate, relevant metric that can be used to prioritize QA/development efforts for mobile apps according to business impact. This paper describes how it works and why it’s better than traditional approaches to user experience measurement.
To find out more please download the full report
