As government deals with the global pandemic and economic challenges, the need for digital transformation and exceptional government customer experience (CX) has never been greater.
Forrester data reveals that when CX improves, positively engaged customers are more likely to comply, trust, and forgive; government operations cost less and run more smoothly; and people’s faith in the country rises.
But true transformation must be led by customer obsession. It requires government leaders to drive changes in culture, habits, operating models, and priorities to get the most out of their teams.
Download Forrester’s guide to understand how you can adopt a customer-obsessed operating model that will help you accelerate your digital future for a successful public service.