Video website Joost has signed a deal with the television arm of Warner Bros to show its content online.
The partnership marks the first time that Warner Bros has launched branded programming online.
"As one of the premier television production studios, the fact that Warner Bros has chosen to create its first online channels on the Joost platform shows that we are creating a unique, communal television experience for viewers," said Yvette Alberdingk Thijm, executive vice president at Joost.
The deal will give Joost exclusive access to sci-fi and celebrity programming on WBTV branded channels.
The WBTV: Sci-Fi Fix channel will feature shows such as The Adventures of Briscoe County Junior, Aquaman, Babylon 5, Crusade, Human Target, Invasion, Max Headroom, My Favorite Martian, Prey, Time Trax and V.
WBTV: Before They Were Mega Stars will show big name actors appearing in shows early on in their carers, including guest appearances on Growing Pains, Kung Fu, Sisters and Spenser: For Hire.
"We believe that the advertiser-supported model for classic, current and original programming is a significant and critical segment of the long-term future of digital distribution," said Bruce Rosenblum, president of WBTV.
The deal with Warner follows Joost's other recent tie-ups with Time Warner, Sony Pictures Television and Hasbro.
Joost features more than 150 channels with programming across all genres, including cartoons and animation, entertainment and film, sports, comedy, lifestyle, documentaries and sci-fi.
However, the channels and programmes available on Joost vary by geographic region based on copyright ownership.
Warner Bros toasts TV deal with Joost
By
Matt Chapman
on May 9, 2007 3:00PM
Dedicated Warner web TV channels on the way.
Got a news tip for our journalists? Share it with us anonymously here.
Partner Content
How small and medium business can simplify, secure and future-proof their data storage
Promoted Content
Delivering customer-centric government
Promoted Content
From 30 people to 6 million: How workplace tech is driving Movember's global community
Partner Content
Solving the post-COVID digital access control headache
Sponsored Whitepapers
10 questions to ask before you select a Network Performance Management tool
Innovate faster. Why accelerating change is a CIO's biggest challenge.
Unlock faster time-to-revenue using Adobe digital document processes
How Security as Code changes development and deployment for the cloud
Tackle new ITSM priorities with this seven-step Micro Focus guide
