VW gambles on ride-hailing to break through African roadblocks

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VW gambles on ride-hailing to break through African roadblocks

Entering a market with no demand for new cars.

When Volkswagen's Africa boss Thomas Schaefer set out to conquer the continent, he quickly realised he needed more than a flashy new product. He needed a new business model. Study after study showed the same thing: there was no demand for new cars. Low purchasing power and a lack of financing ...

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