Universal goes DRM-free

By

Universal has announced that it is abandoning the practice of embedding digital rights management (DRM) software in its music.

Universal goes DRM-free
n a limited trial Universal will strip out the DRM from music sold via some retailers, including Google, Wal-Mart, and Amazon.com. Music sold on iTunes will still have DRM embedded however.

Universal said: "The experiment will run from August to January and analyse such factors as consumer demand, price sensitivity and piracy in regards to the availability of open MP3s."

Analysts are already warning that DRM in music is ineffective and Apple and Amazon have already started selling DRM-free songs. EMI is the only other recording label to dump DRM, with their band Blur releasing a totally DRM-free album shortly afterwards.

Universal artists include Amy Winehouse and 50 Cent.



Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:

Most Read Articles

SA Water plans 'once-in-a-generation' core technology uplift

SA Water plans 'once-in-a-generation' core technology uplift

TAFE NSW, NESA land tech funding in state budget

TAFE NSW, NESA land tech funding in state budget

Victoria's first government tech chief steps down

Victoria's first government tech chief steps down

Anthropic wins key US ruling on AI training in authors' copyright lawsuit

Anthropic wins key US ruling on AI training in authors' copyright lawsuit

Log In

  |  Forgot your password?