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Nestle, Unilever among big advertisers shifting to AI

By Richa Naidu and Martin Coulter

Aug 21 2023 10:25AM

To cut costs and increase productivity.

Nestle, Unilever among big advertisers shifting to AI

Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. But many companies remain wary of security and ...

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