Meta plans retention 'hooks' for Threads

By
Follow google news

As more than half of users leave app.

Meta plans retention 'hooks' for Threads
Meta Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees. Retention of users on the text-based app was better than executives ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now

Add iTnews as your trusted source

Add iTnews As Your Trusted Source Add iTnews As Your Trusted Source
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
metasoftwarethreads

Sponsored Whitepapers

High-volume data sources for AI-driven security analytics
High-volume data sources for AI-driven security analytics
The cloud value gap in Australian healthcare
The cloud value gap in Australian healthcare
1 in 3 companies lose SaaS data. Here’s how to prevent it
1 in 3 companies lose SaaS data. Here’s how to prevent it
The biggest AI opportunities are still ahead
The biggest AI opportunities are still ahead
AI workflows vs. AI agents: From automation to autonomy
AI workflows vs. AI agents: From automation to autonomy

Events

Most Read Articles

Rio Tinto documents 30-year-old manufacturing system using AI

Rio Tinto documents 30-year-old manufacturing system using AI
Services Australia describes fraud, debt-related machine learning use cases

Services Australia describes fraud, debt-related machine learning use cases
Another serious Linux local privesc bug surfaces

Another serious Linux local privesc bug surfaces
Australia Post's future IT estate to rely on 13 "platform ecosystems"

Australia Post's future IT estate to rely on 13 "platform ecosystems"
techpartner.news logo
Sydney-based AI-cloud waste startup raises $3m
Sydney-based AI-cloud waste startup raises $3m
Brennan uses NiCE to modernise its contact centre
Brennan uses NiCE to modernise its contact centre
Impact Awards: Tecala slashes customer response times for fintech IQumulate
Impact Awards: Tecala slashes customer response times for fintech IQumulate
Interactive introduces private cloud platform
Interactive introduces private cloud platform
Digital61 expands cybersecurity portfolio
Digital61 expands cybersecurity portfolio

Log In

  |  Forgot your password?