M&S is said to be “extremely surprised” by Interflora’s decision to sue and claims that such tactics are “industry-wide” and “not unlawful”.
But Interflora will not tolerate abuse of its trademark nor competitors taking advantage of it and infringing its rights, said the firm’s marketing director, Michael Barringer.
“Interflora has been careful to protect its most valuable asset - its brand. This action represents only the beginning of a broader strategy to defend our mark against any infringers,” he said.
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