Latest News

US has for years asked Musk to turn Starlink on or off in various countries

IAG's SAP migration brings process and data into sharp focus

New IDC research reveals the real AI readiness gap: It's not models, it's data

Node2Shell flaw embedded in apps and dev tools far beyond Node.js

Australia sanctions North Korean IT worker bosses and financiers

Inside McDonald's push to have AI price your Big Mac

By Waylon Cunningham

Sep 30 2026 8:43PM

Tracks 'willingness to pay' by location.

Inside McDonald's push to have AI price your Big Mac

McDonald’s is increasingly using artificial intelligence to guide menu prices across the US and some global markets, a plan that aims to boost headquarters’ profit but risks alienating customers and attracting antitrust scrutiny. One pricing factor supercharged by AI: an ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now

Already have an account? Log in to read this article.

Got a news tip for our journalists? Share it with us anonymously here.

© 2019 Thomson Reuters. Click for Restrictions.

Tags:

ai mcdonalds pricing qsr software

Partner Content

Partner Content Who owns your brand’s AI reputation?

Australian mid-market businesses to access deeper AI and security expertise with First Focus-Integris partnership

Promoted Content Australian mid-market businesses to access deeper AI and security expertise with First Focus-Integris partnership

How David Jones, Canva and others are putting agentic AI to work

Promoted Content How David Jones, Canva and others are putting agentic AI to work

The AI era demands a new kind of network

Promoted Content The AI era demands a new kind of network

SPONSORED RESOURCES

Craft your ideal hybrid multicloud strategy

Craft your ideal hybrid multicloud strategy

Secure your AI future with generative AI defense

Secure your AI future with generative AI defense

See how F5 protects modern applications against evolving threats

See how F5 protects modern applications against evolving threats

8 Benefits of a Backup Service for IaaS, PaaS, and SaaS

8 Benefits of a Backup Service for IaaS, PaaS, and SaaS

5 Essentials for Effortless SaaS Data Resilience

5 Essentials for Effortless SaaS Data Resilience

Events

Most Read Articles

Edith Cowan University is building AI into its admissions process

Edith Cowan University is building AI into its admissions process

Flight Centre Global Leisure deploys AI agent to help build holidays

Flight Centre Global Leisure deploys AI agent to help build holidays

Node2Shell flaw embedded in apps and dev tools far beyond Node.js

Node2Shell flaw embedded in apps and dev tools far beyond Node.js

Meta sued in Australian class action

Meta sued in Australian class action

Cognizant to acquire DyFlex Solutions

Cognizant to acquire DyFlex Solutions

Six ANZ partners sign AI MOUs with Microsoft

Six ANZ partners sign AI MOUs with Microsoft

NEXTDC cuts FY27 guidance as Jemena delays stall M3 Melbourne power supply

NEXTDC cuts FY27 guidance as Jemena delays stall M3 Melbourne power supply

Axelo acquires Melbourne-based cybersecurity provider Cynch

Axelo acquires Melbourne-based cybersecurity provider Cynch

Jabra appoints Max Davies as managing director for Australia and New Zealand

Jabra appoints Max Davies as managing director for Australia and New Zealand

Most popular tech stories