HP acquires Voodoo gaming PCs

HP has agreed to acquire Voodoo, a maker of high end PCs for gamers, for an undisclosed sum.

The acquisition comes several months after Dell purchased Alienware, another high end PC manufacturer.

Voodoo's PCs can cost thousands of dollars and feature the latest and fastest microprocessors as well as graphics cards and advanced cooling systems. In the world of competitive gaming, having the fastest hardware can offer players an edge over their opponents.

These high end PCs stand out by their case design which typically sport bright colours and Plexiglas windows to show of the system's hardware and fluorescent water cooling systems.

The expensive systems offer higher profit margins than regular consumer and enterprise PCs. Those segments are facing fierce competition from low cost manufacturers and suffer from rapid price declines.

HP plans to form a new gaming PC group around the Voodoo business and maintain the brand name. The firm's two co-owners Rahul Sood and Ravi Sood will join HP as the group's chief technologist and director of strategy respectively.

Voodoo was founded in 1991 and has about 30 employees.

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