Douugh partners with e-commerce giant Rakuten

By

To grow its own user base.

ASX-listed fintech Douugh is hoping to grow its user base through an affiliate marketing  agreement with Japanese-headquartered online shopping marketplace Rakuten’s advertising division.

Douugh partners with e-commerce giant Rakuten

The move will see the 'smart bank account' fintech use Rakuten as a channel to increase app downloads and to fasttrack customer acquisition.

Beginning immediately over a 12-month period, the partnership will allow Douugh to expand its reach through retail offers, influencers and cashback rewards.

“Rakuten Advertising creates unique opportunities to amplify our digital marketing performance, compared to other affiliate marketing companies,” Douugh’s founder and CEO Andy Taylor said in a statement.

Taylor said Rakuten will bring “distinctive marketing solutions” to Douugh as the company looks to grow its audience “across the many paths and platforms of their digital journeys.”

Eventually Douugh aims to begin introducing new services and technologies such as cashback rewards to Australian consumers through its partnership with Rakuten.

Douugh stated it also hopes to start its own financial incentive for Douugh users to invite friends to sign up to the platform.

Taylor added Rakuten advertising has a solid history of creating success for finance brands similar to Douugh.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:

Most Read Articles

Macquarie Bank shores up AI readiness with 'Knowledge Platform'

Macquarie Bank shores up AI readiness with 'Knowledge Platform'

Jobs at risk as 'significant' restructure hits ANZ tech teams

Jobs at risk as 'significant' restructure hits ANZ tech teams

ANZ eyes 'compound' gains from GenAI

ANZ eyes 'compound' gains from GenAI

Westpac turns to AIOps and event-driven automation

Westpac turns to AIOps and event-driven automation

Log In

  |  Forgot your password?