Direct marketer puts brakes on Web 2.0 content

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Direct marketer puts brakes on Web 2.0 content

Direct marketing company Salmat is installing technology to give it control over Web 2.0 content and assess in real-time the security of web pages accessed by staff.

The ASX-listed company that provides sales and marketing services such as catalogues and call centres, said it has deployed a Websense web security gateway.

This will provide inline inspection of web and SSL traffic, Web 2.0 applications, and about 100 network protocols to determine "immediately whether [a] web site and its content are safe", said Roy Cushan, Salmat IT infrastructure manager.

"In parts of our business, we manage multiple clients that have different web and data access needs," Cushan said.

"[There's a] requirement to constantly adjust policies as new client projects start and finish or existing client requirements change."

Staff can access sites such as Facebook and YouTube for "legitimate business purposes", said Websense A/NZ country manager Phil Vasic.

"But there could be malicious code or content embedded three or 10 pages deep into a Web 2.0 site, and our tool blocks [staff] from accessing that [corrupted] page," he said.

Salmat said it chose Websense because it needed to provide controlled access to Web 2.0 content without harming productivity.

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