Jonathan Toni, director at Recast Digital, suggested that the primary recipients for the technology would be content owners, such as advertising agencies or broadcasters, making it a potential rival to the BBC's hugely popular iPlayer service.
"We can cut content for people for a fee, so our primary business model is encoding for companies. For large broadcasters, we will consider licensing so they can encode content for themselves," he said.
Recast Digital's Flash-based RDV1 player senses the computer power and bandwidth available to the user, and adjusts the definition accordingly up to the 3Mbit/s required for full HD quality.
"We have re-engineered Flash using existing codecs so that it enables HD content very smoothly, even across the internet," Toni said. "However, if you're a user, as long as you have Flash 9 or above, it just works."
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