Aussie anti-piracy battle moves into schools

IPAF will run marketing and advertising campaigns, provide "educational resources" for schools, run online education and conduct research in a bid to "promote creativity and IP rights and raise awareness and understanding of the importance of copyright."

Part of its charter is "motivating a change in attitudes and behaviour to reduce public demand for illegal copies of film and television programs", according to a statement released by the group today.

A long-term senior executive at Southern Star, Maureen Barron, has been appointed inaugural chairperson.

Barron said it was crucial that the industry played a leading role in consumer education.

"I believe most Australians want to do the right thing," she said.

"We know that once they become aware that copyright theft is wrong and the detrimental impact it has on the industry, most stop pirating.

"My experience in the film and production industries has shown me first hand the work that goes into making a film or television show. It is no mean feat and those who dedicate their talents to the field are entitled to see a return on their investment."

Barron questioned the longevity of Australian creative communities if they aren't able "to realise their work to its full value."

At launch, IPAF members include the Australian Federation Against Copyright Theft (AFACT), theatrical distributors, cinema owners, and DVD rental retail chains.

AFACT is currently involved in a legal battle with iiNet over allegedly pirated materials being transmitted on the ISP's network.