Adobe snaps up Emmy award for Flash Video

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Adobe snaps up Emmy award for Flash Video

Who was Macromedia?.

Adobe has been awarded an Emmy for the pivotal role of its Flash technology in bringing television to the internet. 

The company acquired the technology when it took over Macromedia in April last year for US$3.4 billion. 

The Technical and Engineering Emmy was awarded by the National Academy of Television Arts and Sciences in recognition of Flash Video's prominent role in bring television content to the Internet. 

The award will be formally presented at a ceremony at the forthcoming CES show in Vegas this January. 

Flash Video provides the video capability of sites such as YouTube and MySpace, and popular shows such as Lost, Desperate Housewives and Grey's Anatomy are delivered in the format. 

"Flash Video is fundamentally changing the role of video on the internet, and this prestigious award is further proof of this technology's profound impact on how broadcasters deliver their content," said Shantanu Narayen, president and chief operating officer at Adobe.

"[US Broadcasters such as] ABC and NBC and pop culture phenomena like YouTube and MySpace are relying on Adobe technologies to reach new audiences.

"Winning this Emmy is deserved recognition for our engineering teams and Adobe's continued commitment to innovation in dynamic media." 

For full coverage for the forthcoming CES show in Vegas, go to's CES Blog.
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