The IBM Global Study on the Economic Impact of IT Risk is the largest independent research study conducted to date to measure the financial and reputational consequences of business or IT disruptions caused by business continuity or IT security failures. The study—a follow-on to the 2013 IBM Reputational Risk and IT Study. Business and IT disruptions that result from business continuity and IT security failures will cost organizations an estimated average total of $19.6 million1 over the next 24 months. With costs this significant, IT professionals, C-suite executives and business owners alike require fact-based insight into the causes and financial consequences of these incidents—including the cost of damage to reputation and brand value
How IBM can help? - When planned and implemented effectively, IT risk strategy and management can become a vital competitive advantage. When you protect against and mitigate risks successfully, you can enhance brand value in the eyes of customers, partners and analysts. Further, your organization can better attract new customers, retain existing customers and generate greater revenue.
To find out more download the latest study here.
