What do users want? Everything, now!
You don’t need an analyst report to tell you there’s been a seismic shift in the way people use mobile apps. Just look around. People count on mobile apps for everything. They use them everywhere. And they have zero patience for mobile apps that don’t work as expected.
But recent studies are putting hard numbers to this “mobile mind shift.” Research shows that:
- 50 percent of U.S. adults now use phones while shopping, 48 percent in the car, 37 percent while on public transportation; 39 percent even admit to using them in the bathroom.
- More than 60 percent of U.S. online adults access interactive content on their phones at least daily.
And a new study from Dimensional Research shows why the user experience is everything. It impacts not only the success of the app itself, but also the image of the brand and the business.
Forrester calls it the “mobile moment”–that instant between the time users load the mobile app and decide whether they love it or hate it. If you want your mobile apps to be successful, you need to master the mobile moment. That means it’s time to start measuring and monitoring mobile apps effectively.
To find out more please download the full report
