Those who have worked in banking over the last decade have long heard the drumbeat of digital transformation. Traditional banks are under tremendous pressure to deliver customer experiences on-par with digital-first companies — all while continuing to struggle under the weight of legacy IT, data silos, and staffing. To make a transformational change in customer experience — one focused on reducing friction in customer interactions — more work is needed. But where do you start?
iTnews is here to help. We’ve partnered with ServiceNow to deliver this how-to guide which shows banks how to redefine customer experience, elevate employee satisfaction and boost the bottom line.