The chances are your organisation was already somewhere down the transformation path when digital business operations suddenly shifted from being an objective to an immediate necessity. It’s amazing what a global pandemic will do for clarity of focus.
Regardless of how you operated before COVID-19, two things are certain:
- Business operations during and after the pandemic will be very different than they were before it.
- Businesses must continuously adapt to unpredictable, rapidly changing circumstances.
Customers should be the focal point when adapting and improving business operations. This guide by Constellation Research will highlight important questions you should be asking such as: Have you evaluated where increased data visibility in one process might improve others? Do you understand the anatomy of your systems and customer data?
Read the guide to learn the top seven guidelines to consider when building that customer focus, from understanding the data model to prioritising what to tackle first.
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