Microsoft customers call for simpler licensing

 

Email your complaints to Ballmer.

Microsoft chief executive Steve Ballmer has rejected calls from UK customers to simplify the supplier's software licensing policies.

Ballmer was facing clients during a question-and-answer session following a presentation on Windows 7 and Windows Server 2008 R2 in London.

One question put to Ballmer was: "I would appreciate your thoughts on simplifying the application licensing", which received shouts from the audience of "Hear, hear!", and general applause throughout the room.

Another told Ballmer that Microsoft's application and general virtualisation licensing was "full of challenging fine print, which for some of us is difficult to work our way through."

"If I'm brutally honest, when we are audited by your esteemed colleagues, occasionally they focus on trying to trip us up on this fine print," said the audience member.

But Ballmer replied that he did not anticipate simplifying licences.

"It turns out that every time you simplify something, you get rid of something, and usually what we've got rid of is something somebody has used to keep their prices down," he said.

Ballmer added that the last time Microsoft simplified its licences was about six years ago.

"I got a negative reaction from that. I'd say we succeeded on simplification, but our customer satisfaction numbers plummeted for two-and-a-half years," he said.

Ballmer instead offered a way for disgruntled customers to complain directly.

"The goal is simplification without price increase, but our shareholders would like it to be simplification without a big price decrease. If people have specific things that they think were just complicated, or we have provisions that seem to drive cost that is unnecessary, I encourage you to email me," he said.

itweek.co.uk @ 2010 Incisive Media


Microsoft customers call for simpler licensing
 
 
 
Top Stories
ANZ looks to life beyond the transaction
If digital disruptors think an online payments startup could rock the big four, they’ve missed the point of why people use banks, says Patrick Maes.
 
What InfoSec can learn from the insurance industry
[Blog post] Another way data breach laws could help manage risk.
 
A ten-point plan for disrupting security
[Blog post] How can you defend the perimeter when it’s in the cloud?
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Pass on carbon tax savings, warns ACCC
Jul 24, 2014
The ACCC is warning businesses that supply "regulated goods" to pass on any cost savings ...
Have customers that won't pay debts?
Jul 10, 2014
The ACCC and ASIC have updated their advice when it comes to collecting debts.
Carpet cleaner faces court over online testimonials
Jul 4, 2014
The ACCC has initiated proceedings against A Whistle (1979) Pty Ltd, the franchisor of Electrodry...
You can now get 15GB of free online storage using Microsoft OneDrive
Jun 25, 2014
Cloud storage has reached both the capacity and price where it's a viable alternative to local ...
Another clever trick you can perform with Xero
Jun 25, 2014
Here is another way to reach out to particular subsets of your customers using Xero.
Latest Comments
Polls
What is delaying adoption of public cloud in your organisation?







   |   View results
Lock-in concerns
  29%
 
Application integration concerns
  3%
 
Security and compliance concerns
  27%
 
Unreliable network infrastructure
  9%
 
Data sovereignty concerns
  21%
 
Lack of stakeholder support
  3%
 
Protecting on-premise IT jobs
  4%
 
Difficulty transitioning CapEx budget into OpEx
  3%
TOTAL VOTES: 1041

Vote