Business loses billions to digital ad fraud each year. Here's how IT can help

By Andrew Birmingham
Velvet-Belle Templeman

Aug 20 2021 5:00AM

[Requires login] Cross-functional approach to stem the losses.

Digital ad fraud costs businesses billions annually. Indeed, every day tens of millions of micro-crimes are committed, and those crimes are aided and abetted by legitimate companies, many of them publically traded, with directors and executives who, at least under Australian law, could be ...

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