MNF Group is looking to reverse its “sub-scale” NBN reach by increasing its national coverage and potentially buying “additional subscriber bases”.
The telco is struggling against the same challenges as many of its fellow smaller ISPs, in an NBN market seen to favour big players.
It said in its annual report today that it is seeing a decline in DSL customers “due to migration towards the NBN and MNF being sub-scale in terms of NBN reach and market voice”.
“The business is looking at improving NBN reach by being certified across all access types, and putting in place backhaul agreements to be able to reach all 121 Points-of-Interconnect (PoIs),” MNF said.
“The NBN still presents big challenges to smaller broadband companies like MNF – being the ability to reach 121 PoIs nationally, the usage based cost of the capacity virtual circuit (CVC), and the explosion of data usage demands of consumers due to the adoption of over-the-top video and content services.
“The business is looking at innovative ways to grow scale on the NBN, including acquisitions of additional subscriber bases and new marketing techniques”.
MNF’s challenges in gaining a foothold in the NBN market are reflected in figures revealed by iTnews this week that 83 percent of active NBN connections have been cornered by just three ISPs.
At least 47 small ISPs have been relegated to fight over the remaining 17 percent market share, and as they do, the dominant brands are launching additional campaigns of their own to take more ground, both directly and through the use of ‘challenger’ brands.