YouTube launches short URL service

 

New tool will feature YouTube and nothing but YouTube links.

Hot on the heels of parent company Google's announcement in the space, online video platform YouTube has announced a new URL shortening service which could spell bad news for incumbents such as bit.ly and TinyURL.

In a blog posting yesterday, Google engineering manager Vijay Karunamurthy announced youtu.be as a shortener for all YouTube video links "and nothing but YouTube links".

"So you can rest assured that when you see a link with this URL, you are indeed about to click on a YouTube video," he wrote.

"Also, because the link contains the ID of the video you're going to see, developers can do interesting things like show you thumbnails, embed the video directly, or track how a video is spreading in real time."

Karunamurthy said that, if users employ AutoShare to link their YouTube accounts to Twitter and other social networking accounts, whenever they take actions such as 'favouriting' a video, users of the relevant social networks will see that video as a youtu.be link.

URL shortening services have come in for a fair amount of criticism in recent months as they have been hijacked by hackers looking to obfuscate malicious links in hacked social networking accounts.

In a blow to existing services, Google last week announced that it had added a URL-shortening feature to its Toolbar and FeedBurner applications. Not to be outdone, rival bit.ly announced a new premium private label service for publishers and bloggers featuring their own customised short URLs.

Copyright ©v3.co.uk


YouTube launches short URL service
 
 
 
Top Stories
Making a case for collaboration
[Blog post] Tap into your company’s people power.
 
Five zero-cost ways to improve MySQL performance
How to easily boost MySQL throughput by up to 5x.
 
Tracking the year of CIO churn
[Blog post] Who shone through in 12 months of disruption?
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Which is the most prevalent cyber attack method your organisation faces?




   |   View results
Phishing and social engineering
  68%
 
Advanced persistent threats
  3%
 
Unpatched or unsupported software vulnerabilities
  11%
 
Denial of service attacks
  6%
 
Insider threats
  12%
TOTAL VOTES: 1064

Vote