YouTube launches short URL service

By on
YouTube launches short URL service

New tool will feature YouTube and nothing but YouTube links.

Hot on the heels of parent company Google's announcement in the space, online video platform YouTube has announced a new URL shortening service which could spell bad news for incumbents such as bit.ly and TinyURL.

In a blog posting yesterday, Google engineering manager Vijay Karunamurthy announced youtu.be as a shortener for all YouTube video links "and nothing but YouTube links".

"So you can rest assured that when you see a link with this URL, you are indeed about to click on a YouTube video," he wrote.

"Also, because the link contains the ID of the video you're going to see, developers can do interesting things like show you thumbnails, embed the video directly, or track how a video is spreading in real time."

Karunamurthy said that, if users employ AutoShare to link their YouTube accounts to Twitter and other social networking accounts, whenever they take actions such as 'favouriting' a video, users of the relevant social networks will see that video as a youtu.be link.

URL shortening services have come in for a fair amount of criticism in recent months as they have been hijacked by hackers looking to obfuscate malicious links in hacked social networking accounts.

In a blow to existing services, Google last week announced that it had added a URL-shortening feature to its Toolbar and FeedBurner applications. Not to be outdone, rival bit.ly announced a new premium private label service for publishers and bloggers featuring their own customised short URLs.

Copyright ©v3.co.uk
Tags:

Most Read Articles

You must be a registered member of iTnews to post a comment.
| Register

Poll

How should the costs of Australia's piracy scheme be split?
Rights holders should foot the whole bill
50/50
ISPs should foot the whole bill
Government should chip in a bit
Other
Flash is heading towards its grave, and that's...
Great! Good riddance
Sad! Flash had some good qualities
Irrelevant. I don't care
What's Flash?
View poll archive

Whitepapers from our sponsors

What will the stadium of the future look like?
What will the stadium of the future look like?
New technology adoption is pushing enterprise networks to breaking point
New technology adoption is pushing enterprise networks to breaking point
Gartner names IBM a 'Leader' for Disaster Recovery as a Service
Gartner names IBM a 'Leader' for Disaster Recovery as a Service
The next era of business continuity: Are you ready for an always-on world?
The next era of business continuity: Are you ready for an always-on world?

Log In

Username:
Password:
|  Forgot your password?