Feds cough up extra coin for 'do not call' register changes

 

Changes give option to tailor marketing call exclusions.

The Government has revealed that proposed amendments to the Do Not Call register will be funded partly by a $1.2 million "reallocation" of resources in the Department of Communications.

It was understood the "reallocation" related to savings gained from the 2009/10 budget.

Infrastructure Minister Anthony Albanese told Parliament yesterday that the Government would provide funding "of $4.7 million over four years to make the necessary changes to the scheme".

The proposed changes would allow business, emergency services and fax numbers to be protected from unwanted telemarketing by being listed on the Do Not Call register.

"Of this [$4.7 million] amount, approximately $3.5 million over four years will be recovered from the telemarketing and fax marketing industries through fees paid to access the register to cover its operational costs," Albanese said.

"This is consistent with the government's election commitment that industry will bear the full direct costs of the register.

"The remaining $1.2 million will come from a reallocation of resources within the Broadband, Communications and the Digital Economy portfolio."

Albanese said compliance costs for business-to-business telemarketers and fax marketers who have not previously been required to use the register were "not expected to be large".

"For example, the current cost to check 20,000 numbers against the register is $78 per year," he said.

Albanese also proposed amendments to the Do Not Call Register Act 2006 and the Telecommunications Act 1997 to alleviate concerns that allowing business numbers onto the register might "limit competition and stifle innovation.

The proposed were "not intended to impinge on business-to-business communications which are an important part of everyday business activity", he said.

"To address these concerns, the bill contains an additional consent mechanism that allows businesses to list their number on the register and continue to receive telemarketing calls or marketing faxes relating to specific industry classifications," Albanese said.

"As a part of the registration process, new registrants will be provided with the option to nominate to receive calls or faxes relating to a list of industry classifications."

It was anticipated the ‘nomination' option would be available in the second half of next year, both to businesses and also consumers already on the register.


Feds cough up extra coin for 'do not call' register changes
"24 hours is way too short a time frame in which a validated number should be allowed to be called. It would impose too large an administrative overhead on telemarketers for too little net gain to ..."
By Tom Grimshaw
 
 
 
Comments: 3
deonast
Nov 27, 2009 10:54 PM
Is it me showing my ignorance or does "$4.7 million over four years to make the necessary changes to the scheme" seem a little excessive for what I thought would have been database table or field changes and some API and UI work to meet the new requirements?
Publicnotice
Nov 28, 2009 12:58 AM
At least Australia is moving towards a system that allows the choice of categories to allow or disallow. This is actually a pretty big change, and very positive. Who knows, maybe some day the Australians will also lead in protecting privacy - by not allowing the list to be downloaded. Canada's system is to sell lists of numbers to telemarketers - kinda like giving lists of email addresses to spammers - idiocy. It would be far better if the do not call system just told the telemarketer whether they could call a particular number the telemarketer submits, for a particular purpose - and that permission, if granted, would last no more than 24 hours. Selling the lists is an invitation to abuse. As a Canadian, I am ashamed at how far my country has fallen in telecom. We used to be leaders. Now we are a backwater, in large part because the CRTC is corrupt to the core. They continually get bought off by telcos who want to sell privacy services.
Tom Grimshaw
Nov 28, 2009 9:39 AM
24 hours is way too short a time frame in which a validated number should be allowed to be called. It would impose too large an administrative overhead on telemarketers for too little net gain to the participants.
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