Customers demand better online banking

 

Will desert banks without more personal online service.

A recent Gartner study highlighted the rising expectations consumers had of online banking services.

The analyst firm predicted that banks which do not react now risk losing customers in the future.

"Banks that neglect personalisation trends now will sacrifice online – and possibly mobile – banking customers later," said Stessa Cohen, research director at Gartner.

Gartner studied the behaviour of nearly 4,000 consumers in the UK and the US. More than half used online banking services.

And while security was understandably ranked as the chief concern for users of online banking, their other priorities show they are becoming more discerning in their appreciation of online banking, said Cohen.

“Customers want to personalise their experiences and analyse their transaction and payment data, so they can better manage their money, pay bills and transfer funds,” she added.

itweek.co.uk @ 2010 Incisive Media


Customers demand better online banking
 
 
 
Top Stories
Qld Transport to replace core registration system
State's biggest citizen info repository set for overhaul.
 
Innovating in the sleepy super industry
There’s little incentive to be on the bleeding edge, so why is Andrew Todd fighting so hard?
 
Defence spends $50m to upgrade RAAF's air traffic systems
First step in long-running modernisation.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  39%
 
Your insurance company
  3%
 
A technology company (Google, Facebook et al)
  7%
 
Your telco, ISP or utility
  7%
 
A retailer (Coles, Woolworths et al)
  2%
 
A Federal Government agency (ATO, Centrelink etc)
  21%
 
An Australian law enforcement agency (AFP, ASIO et al)
  15%
 
A State Government agency (Health dept, etc)
  6%
TOTAL VOTES: 908

Vote