More than a decade of transformation helped WW innovate rapidly with new digital services

By VB Templeman

Aug 18 2021 5:00AM

[Requires login] MarTech has been integral to the business's transformation project.

Global wellness brand WW was 15 years into transitioning into a wellness technology company when COVID hit, leaving it well placed to manage the disruption and build new digital services. Nicole McInnes, WW’s ANZ Director of Marketing and Commercial, spoke to iTnews Digital Nation ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now

Already have an account? Log in to read this article.

Got a news tip for our journalists? Share it with us anonymously here.

Copyright © iTnews.com.au . All rights reserved.

Tags:

digital digital fitness digital nation digital transformation innovate marketing martech nicole mcinnes transformation ww

Partner Content

One NZ cut provisioning time from days to minutes. Here's how

Partner Content One NZ cut provisioning time from days to minutes. Here's how

Why resilient communications are becoming critical infrastructure for modern enterprise IT

Promoted Content Why resilient communications are becoming critical infrastructure for modern enterprise IT

The hidden economics of AI: Why token usage matters more than you think

Partner Content The hidden economics of AI: Why token usage matters more than you think

You meet the security standard. Shame no one can see it

Promoted Content You meet the security standard. Shame no one can see it

Sponsored Whitepapers

Cloud Covered Report: New Zealand

Cloud Covered Report: New Zealand

How healthcare organisations can get more value from cloud

How healthcare organisations can get more value from cloud

2026 Identity Security Landscape

2026 Identity Security Landscape

Are New Zealand organisations as cyber-ready as they think?

Are New Zealand organisations as cyber-ready as they think?

Are Australian organisations as cyber-ready as they think?

Are Australian organisations as cyber-ready as they think?

Events

Most Read Articles

ABC drops Salesforce for Braze

ABC drops Salesforce for Braze

State of HR Tech

State of HR Tech

Macquarie Bank wants AI to reduce "cognitive load" on customers

Macquarie Bank wants AI to reduce "cognitive load" on customers

Wesfarmers to deploy agentic AI groupwide

Wesfarmers to deploy agentic AI groupwide

Sydney-based AI-cloud waste startup raises $3m

Sydney-based AI-cloud waste startup raises $3m

Brennan uses NiCE to modernise its contact centre

Brennan uses NiCE to modernise its contact centre

Impact Awards: Tecala slashes customer response times for fintech IQumulate

Impact Awards: Tecala slashes customer response times for fintech IQumulate

Interactive introduces private cloud platform

Interactive introduces private cloud platform

Digital61 expands cybersecurity portfolio

Digital61 expands cybersecurity portfolio