More than a decade of transformation helped WW innovate rapidly with new digital services

By Velvet-Belle Templeman

Aug 18 2021 5:00AM

[Requires login] MarTech has been integral to the business's transformation project.

Global wellness brand WW was 15 years into transitioning into a wellness technology company when COVID hit, leaving it well placed to manage the disruption and build new digital services. Nicole McInnes, WW’s ANZ Director of Marketing and Commercial, spoke to iTnews Digital Nation ...

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digital digital fitness digital nation digital transformation innovate marketing martech nicole mcinnes transformation ww

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