More than a decade of transformation helped WW innovate rapidly with new digital services

By Velvet-Belle Templeman

Aug 18 2021 5:00AM

[Requires login] MarTech has been integral to the business's transformation project.

Global wellness brand WW was 15 years into transitioning into a wellness technology company when COVID hit, leaving it well placed to manage the disruption and build new digital services. Nicole McInnes, WW’s ANZ Director of Marketing and Commercial, spoke to iTnews Digital Nation ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now

Already have an account? Log in to read this article.

Got a news tip for our journalists? Share it with us anonymously here.

Copyright © iTnews.com.au . All rights reserved.

Tags:

digital digital fitness digital nation digital transformation innovate marketing martech nicole mcinnes transformation ww

Partner Content

Partner Content Who owns your brand’s AI reputation?

TeamViewer empowers public sector organisations to ‘shift left’ with TeamViewer ONE

Partner Content TeamViewer empowers public sector organisations to ‘shift left’ with TeamViewer ONE

AI Without Governance Is Just Expensive Risk

Partner Content AI Without Governance Is Just Expensive Risk

iTnews Executive Retreat – Security Leaders Edition - VIC

iTnews Executive Retreat – Security Leaders Edition - VIC

SPONSORED RESOURCES

Can your organisation prove its AI is trustworthy?

Can your organisation prove its AI is trustworthy?

AI Security Readiness

AI Security Readiness

Forcepoint AI Data Security

Forcepoint AI Data Security

How much open-source malware can you really prevent?

How much open-source malware can you really prevent?

ITIL® AI Governance

ITIL® AI Governance

Events

Most Read Articles

ABC drops Salesforce for Braze

ABC drops Salesforce for Braze

Westpac hires CBA's data chief to lead AI, data and digital

Westpac hires CBA's data chief to lead AI, data and digital

State of HR Tech

State of HR Tech

BHP sets up AI hub in Singapore

BHP sets up AI hub in Singapore

Alceon takes majority stake in Engage Squared

Alceon takes majority stake in Engage Squared

Ingram Micro appoints Becs Paterson as NZ partner sales leader

Ingram Micro appoints Becs Paterson as NZ partner sales leader

Victoria sets new data centre rules on power, location and community investment

Victoria sets new data centre rules on power, location and community investment

John Ieraci swaps Telstra for Vocus

John Ieraci swaps Telstra for Vocus

Tourism Australia seeks partner for BI, data and AI work

Tourism Australia seeks partner for BI, data and AI work