.au registers its one millionth domain name

The .au Domain Administrator, has registered its one millionth .au domain name. Only five years ago the tally was close to 250,000.

Both the auDA and AusRegistry (the Registry Operator and wholesale provider for all commercial and non-commercial .au domain names) launched a ‘1 Million .au domain names’ advertising campaign in November 2007 to highlight the impending milestone and to thank all Australians for supporting .au.

Adrian Kinderis, managing director of AusRegistry said it was only 5 years ago the tally was close to 250,000.

“A combination of factors have been responsible for the growth of .au including; reduced domain name pricing, a regulated, governed environment and technical stability,” he said.

Heather Grierson, managing director of Elite Finance, was named as the one millionth .au domain name.

“I recently started Elite Finance, a mortgage broking business on the Gold Coast, having been in the industry for 5 years. We knew that the .au domain is synonymous with Australian business,” she said.

According to Kinderis, small to medium business owners are responsible for the majority of the .au domain name registrations.