Disney joins the social networking club

 

Disney has entered the social networking field by buying Club Penguin for US$350m.

The site features animated penguin avatars living in a snow-covered virtual world and users take part in group activities to earn currency and furnish their homes.

According to figures released by Disney, Club Penguin boasts more than 12 million activated users, primarily in the US and Canada.

It also has more than 700,000 subscribers, paying US$5.95 a month or US$57.95 a year.

"Club Penguin embodies principles that are of the utmost importance to Disney, providing high-quality family entertainment and fostering parental trust," said Bob Iger, Disney president and CEO.

The new service will be renamed Disney’s Club Penguin, but will retain its Clubpenguin.com domain name.

The company's three founders, Lane Merrifield, Dave Krysko and Lance Priebe, will join Disney's management team, although the operation will remain based in Kelowna, Canada.

Merryfield – a former employee of Disneyland – said Club Penguin had been looking to work with an organisation that shared its values and concerns for children.

“When Walt first envisioned Disneyland, he wanted to create a safe place that he and his daughters could enjoy," he said.

"In the process of creating Club Penguin, we shared that passion and often pulled from Walt’s vision in the hope of creating a unique place online that we would be comfortable letting our own children visit.”

Club Penguin launched in October 2005 and is one of the fastest growing online destinations for kids ages six to 14.

Copyright ©v3.co.uk


Disney joins the social networking club
 
 
 
Top Stories
At the top of her game
A decision to bring digital operations back in-house three years ago has paid big dividends for Tabcorp.
 
Westpac hires SAP man as CTO
Creates four new IT lead positions.
 
Qld Transport to replace core registration system
State's biggest citizen info repository set for overhaul.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  39%
 
Your insurance company
  3%
 
A technology company (Google, Facebook et al)
  8%
 
Your telco, ISP or utility
  7%
 
A retailer (Coles, Woolworths et al)
  2%
 
A Federal Government agency (ATO, Centrelink etc)
  20%
 
An Australian law enforcement agency (AFP, ASIO et al)
  15%
 
A State Government agency (Health dept, etc)
  5%
TOTAL VOTES: 986

Vote