iPhone to drive smartphone sales in Asia

 

Media hype raising awareness of more capable phones.

The hype surrounding Apple's iPhone will help drive sales of a new breed of 'multimedia smartphone' in the Asia-Pacific region, analysts predict. 

The iPhone will raise customer interest in the concept of multimedia devices that embed the features of a media player, a phone and a mini computer, according to Vincent Poulbere, a senior analyst with research consultancy Ovum

Apple's device will be launched in the US at the end of this month, and in Europe later in 2007, but it is not expected to become available in Asia until 2008.

Poulbere also believes that the iPhone will boost customer awareness of using mobile phones to play music.



"Even if the iPhone is not sold as a music phone, customers are likely to see it as the merger of an iPod and a mobile phone," he said.



The expected impact of the iPhone launch in the Asia-Pacific region is part of a more general trend towards increasingly sophisticated mobile phones in the region.



"Already 40 per cent of the 140 million phones shipped in Asia-Pacific in 2006 are music capable," said Poulbere. "We forecast that music phones will represent 77 per cent of total mobile phone sales by 2011."



Music phones are providing a gateway for consumers to learn about handsets that do more than just make calls.



For example, Sony-Ericsson's Walkman range has helped so-called 'optimised' music phones emerge as a distinct interim category that offers more features than a basic music phone, though perhaps not as many as a fully-fledged smartphone. 



Sales of these optimised music phones are growing in Asia, and will make up almost 13 per cent of total phone shipments in the region by 2011, Ovum predicts.



Copyright ©v3.co.uk


iPhone to drive smartphone sales in Asia
 
 
 
Top Stories
First look: Microsoft Outlook for iOS
[Update] Office productivity suite for iOS completed with Outlook.
 
NewSat defaults on $26m in overdue Lockheed payments
Jabiru-1 satellite build hits further hurdles.
 
IBM denies plans to cut 112k jobs
But admits to further restructuring.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Microsoft Outlook is now on iPhone and iPad: why could this be useful?
Jan 30, 2015
Microsoft today released Office for Android and Outlook for iOS - complementing the other Office ...
Franchisees, here's something you should know about
Jan 23, 2015
You need to know the Code if you are a franchisee or franchisor as the penalties are significant.
Xero users rejoice! Quoting has finally arrived
Jan 23, 2015
It has taken years, but Xero has at last added integrated quoting to its online accounting software.
You can now get a no-contract wi-fi tablet from Telstra
Jan 17, 2015
Telstra has began selling wi-fi tablets out of contract without paying extra for cellular ...
Get your business ready for 2015: mobile payments
Jan 2, 2015
These handy apps from MYOB, Xero and others can reduce your administrative load and improve ...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  36%
 
Your insurance company
  5%
 
A technology company (Google, Facebook et al)
  8%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  4%
 
A Federal Government agency (ATO, Centrelink etc)
  18%
 
An Australian law enforcement agency (AFP, ASIO et al)
  14%
 
A State Government agency (Health dept, etc)
  7%
TOTAL VOTES: 3096

Vote
Do you support the abolition of the Office of the Information Commissioner?

   |   View results
I support shutting down the OAIC.
  27%
 
I DON'T support shutting the OAIC.
  73%
TOTAL VOTES: 986

Vote