Text-based ads coming to a mobile phone near you

 

SYDNEY – Advertisements sent directly to your mobile phone could be upon us within 12 months if Australian telcos partner with Acision, a telecommunications innovation company which is attempting to bring the technology to market.

Acision, which this week de-merged from LogicaCMG, provided the first global MMS and SMS capabilities and the first SMS voting for US reality show, American Idol, boasts 300 telecom clients worldwide who service a billion end users.

The company now plans to enter into the Australian market an IP-based infrastructure that will allow telecoms to embed advertisements in SMS and information messages displayed on mobile phones.

“Ninety percent of the population in Australia is already using one of our services in some way, whether it be SMS, MMS, or something else,” said Bill Dekker VP sales at Acision A/NZ.

“We did some research and 75 to 80 percent of people surveyed said they wouldn’t mind receiving advertisements in this way, if they were non-intrusive, were tailored to suit their interests and needs, and if it meant they could receive a reduction on the cost of their phone bill.”

Dekker touts the prospect as innovative technologies that add value to the end user, service providers and advertisers. The company offers sponsored or independent options, sent either from the telecom or independently.

“IDC claims the mobile content market will be a $250 million market by 2010,” said Dekker.

“0.13 percent of the revenue earned globally from mobile phone content comes from this sort of advertising.

“We’re only 12 months behind the market globally here in Australia. No operators locally have picked up the technology yet, but every operator has employed a mobile advertising executive.”

Text-based ads coming to a mobile phone near you
 
 
 
Top Stories
Myer CIO named retailer's new chief executive
Richard Umbers to lead data-driven retail strategy.
 
Empty terminals and mountains of data
Qantas CIO Luc Hennekens says no-one is safe from digital disruption.
 
BoQ takes $10m hit on Salesforce CRM
Regulatory hurdles end cloud pilot.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Microsoft is offering Azure for Disaster Recovery to Australian SMBs
Feb 10, 2015
If you haven't talked to your IT provider about disaster recovery, it might be worth discussing ...
The 2015 Xero Roadshow is on: here are the locations and dates
Feb 6, 2015
The 2015 Xero Roadshow kicked off this week - see where you can attend at locations around ...
Microsoft Outlook is now on iPhone and iPad: why could this be useful?
Jan 30, 2015
Microsoft today released Office for Android and Outlook for iOS - complementing the other Office ...
Franchisees, here's something you should know about
Jan 23, 2015
You need to know the Code if you are a franchisee or franchisor as the penalties are significant.
Xero users rejoice! Quoting has finally arrived
Jan 23, 2015
It has taken years, but Xero has at last added integrated quoting to its online accounting software.
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  35%
 
Your insurance company
  5%
 
A technology company (Google, Facebook et al)
  9%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  4%
 
A Federal Government agency (ATO, Centrelink etc)
  18%
 
An Australian law enforcement agency (AFP, ASIO et al)
  15%
 
A State Government agency (Health dept, etc)
  7%
TOTAL VOTES: 4113

Vote
Do you support the abolition of the Office of the Information Commissioner?

   |   View results
I support shutting down the OAIC.
  27%
 
I DON'T support shutting the OAIC.
  73%
TOTAL VOTES: 1402

Vote