Engin nabs TiVo distribution and teams with Optus

 

SYDNEY – Australian VoIP-cum-broadband supplier, Engin, will be responsible for bringing the much talked-about TiVo PVR (personal video recorder) to Australia early next year.

This will represent the first time the technology has entered the local market since taking the US by storm.

Engin has also entered into a commercial agreement with Optus that will see the vendor offer high-speed ADSL2+ broadband – through a wholesale agreement with the telco – claiming it will better equip customers to take advantage of TiVo’s content services.

TiVo allows users to capture free-to-air television on a hard disk drive for later viewing, and also includes smart programming features such as ‘season pass’ which will record an entire season of a chosen television season, regardless of programming changes.

Talk of TiVo’s launch coincides with the Federal Government’s proposed plans to roll-out a high-speed fibre-to-the-node broadband infrastructure, which will reach 98 per cent of Australians.

“Improving the quality of broadband in Australia is of paramount importance to Engin. Any improvement of this infrastructure will be a further possibility for us and for TiVo,” Engin CEO, Illka Tales, told iTnews.

The combined launch of TiVo and Engin’s first broadband internet service is a strategic move for the telco, which now classes itself as a ‘triple-play’ provider, offering voice (VoIP), TiVo (content) and internet access, all via a high-speed connection.

Engin will exclusively manage TiVo’s retail distribution, enhancing Engin’s current reseller relationships, according to the company. Engin will also organise product development and marketing and advertising of the brand, and coordinate the TiVo Australia website.

TiVo set-top boxes will need to be re-engineered for their Australian launch, as the local market works on a PAL standard, unlike the USA.

“A lot of effort goes into a deal of this nature – it’s quite complex. We’ve been working fairly hard putting it all together,” said Tales.

Engin currently claims a 40 per cent share of the consumer voice market in Australia, and plans to make a major dent in the PVR and content market when it launches TiVo in the first quarter of 2008.

“In the USA, TiVo’s major competitors are the cable companies. But while we see a number of different PVR-sellers in Australia, all the major ones in the USA are migrating to the TiVo platform,” said Tales.

“We are going to drive mainstream adoption of TiVo into the digital home – this is our focus. TiVo offers many features above the average content provider, including the ‘wish list’ feature which allows users to punch in their preferred genre and TiVo will record shows of the genre, along with an EPG (electronic programming guide) direct from the free-to-air channels themselves.”

The only other EPG service in Australia at the moment is supplied by IceTV, which is bundled on a subscription basis with Topfield-branded PVRs and set-top boxes.

Topfield is also working on a content service that is set to rival TiVo, according to managing director Jai Kemp, and the launch will coincide with TiVo’s new-year roll-out.

Engin nabs TiVo distribution and teams with Optus
 
 
 
Top Stories
Westpac interim CIO resigns
Group CIO yet to be appointed.
 
Earning the right to innovate
Breaking down the barriers to innovation is a long, but rewarding process, says Bank of Queensland Group CIO, Julie Bale.
 
A call for timely reporting
[Blog post] Businesses need incentives to keep customer data secure.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
What is delaying adoption of public cloud in your organisation?







   |   View results
Lock-in concerns
  26%
 
Application integration concerns
  3%
 
Security and compliance concerns
  28%
 
Unreliable network infrastructure
  9%
 
Data sovereignty concerns
  22%
 
Lack of stakeholder support
  3%
 
Protecting on-premise IT jobs
  5%
 
Difficulty transitioning CapEx budget into OpEx
  3%
TOTAL VOTES: 884

Vote