Murdoch promises a 'game changer' for web video

 

News Corp deal with NBC to include full shows from NBC and Fox.

News Corp's deal with NBC Universal to launch a YouTube-style online video site will offer full-length programmes and films as well as community-based clips. 

News Corp president Peter Chernin said in a statement: "This is a game changer for internet video. We will have access to just about the entire US internet audience at launch."

The service will include ad-funded episodes and clips from hit NBC and Fox shows such as 24 and The Simpsons. Cadbury Schweppes, Cisco Systems and Intel have already signed advertising deals.

News Corp and NBC have negotiated deals to provide video to some of Google's biggest online rivals, including Yahoo, AOL and Microsoft. The site will also work in partnership with News Corp-owned MySpace. 

"For the first time, consumers will get what they want: professionally produced video delivered on the sites where they live," said Chernin.

Peter Levinsohn, president of Fox Interactive Media, said recently that the site does not aim to be a "YouTube killer". But he added that if it is, "My Space will be a huge beneficiary".

The new site has reportedly discussed content deals with broadcast giant Viacom, which last week filed a £550M (A$1.3M) suit against Google-owned YouTube for copyright infringement.

Over 133 million people visited YouTube in January, 14 times more than a year earlier.

Copyright ©v3.co.uk


Murdoch promises a 'game changer' for web video
 
 
 
Top Stories
Content, cost & constant innovation: How Foxtel plans to take on Netflix
Nell Payne inhabits the “brave new world of blue strings and networking”. Just don't ask her to put a TV screen on your microwave.
 
Sending in the drones
Margins are getting tighter in the industrial services industry, so Transfield Services' Stephen Phillips looks offshore - and to the skies - for the solutions he needs to keep pace.
 
Westpac fires starting pistol on core banking upgrade
St George readies itself for move to Celeriti.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Should Optus make a bid for iiNet?

   |   View results
Yes
  44%
 
No
  56%
TOTAL VOTES: 519

Vote