E-commerce study trashes gender stereotypes

 

Women are not the champion shoppers online, finds report.

Online retailing is reversing the sexual stereotype that women are champion shoppers, following the news that twice as many men as women shop online daily and are prepared to splurge on high-value items.

But men are less patient than women; only one in five men would give a sluggish website a second chance before turning to the competition.

These are the key findings of the UK Male/Female eCommerce study undertaken by web testing specialist SciVisum. 

"Surprisingly, men are the biggest online spenders, but the worry for e-tailers is that they simply won't tolerate any blips," said Deri Jones, chief executive at SciVisum.

"With less than a fifth of men prepared to give even their favourite website a second chance, the message is very clear: online shoppers are showing zero tolerance to poor performance."

The survey found that men are easily the biggest spenders, with 15 per cent claiming to have splashed out £5,000 or more on a single purchase.

Men are also more likely to take risks with online commerce, choosing to gamble and spend on expensive items ranging from cars to houses. Men are also less influenced by brands.

Women shopped online less frequently than men and spent less money, with only one in four women willing to spend £100 or more on a single purchase online.

The majority of women spend their money on smaller items, such as books, CDs, groceries and clothes.

Although more women (75 percent) than men (65 percent) shop online, men shop most frequently, with twice as many men shopping daily as women.

The majority of women (34 percent) shop online for special occasions. Women were found to have an average spend of only £77 per month compared with £101 for men.

Men also go for big-ticket items, with 38 per cent spending £1,000 on a single item, three quarters having spent more than £500 on a single item and 15 percent confessing to splurging £5,000 or more on a single item, compared with only one in 20 women.

Nearly half of women surveyed (46 percent) have never spent more than £100 on a single purchase.

Men and women appear to be adhering to traditional stereotypes when it comes to what they buy online.

Men are more likely to buy electrical goods, cars, financial services and houses. Women are more likely to buy clothes and holidays, and are more likely to use the internet for sending gifts.

Men are more likely to be online gamblers than women, at 26 percent of men and only seven percent of women. Similarly online gaming is a bigger draw for men than women; a quarter of men say they play compared with only four percent of women.

Men are also more likely to use online financial services, with nearly a third (27 percent) using them, compared with less than one in five (17 percent) women.

But men are far less likely to give a poorly performing website a second chance; 38 per cent of male online shoppers complained that frustration with sluggish performance has led them to turn off their computer.

Only one in five men would give even their favourite website more than a second chance, before trying out the competition or resorting to the high street.

The major gripe for male online shoppers is a website crashing (50 per cent) while women cited complicated registration processes as being the most likely to cause annoyance.

Men appear to be the bargain hunters of the online shopping world, saying they choose the online experience to try and get the best price for items, whereas women go online to speed up their shopping experience.

Men are also more fickle when it comes to brands. The majority choose to buy from unknown websites, which only a third of women are prepared to do.

For women who were willing to chance a non-branded website, security and price are the main considerations.

Copyright ©v3.co.uk


E-commerce study trashes gender stereotypes
 
 
 
Top Stories
Frugality as a service: the Amazon story
Behind the scenes, Amazon Web Services is one lean machine.
 
Negotiating with the cloud email megavendors
[Blog post] Lessons from Woolworths’ mammoth migration.
 
Qld govt to move up to 149k staff onto Office 365
Australia's largest deployment, outside of the universities.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...

Latest VideosSee all videos »

The great data centre opportunity on Australia's doorstep
The great data centre opportunity on Australia's doorstep
Scott Noteboom, CEO of LitBit speaking at The Australian Data Centre Strategy Summit 2014 in the Gold Coast, Queensland, Australia. http://bit.ly/1qpxVfV Scott Noteboom is a data centre engineer who led builds for Apple and Yahoo in the earliest days of the cloud, and who now eyes Asia as the next big opportunity. Read more: http://www.itnews.com.au/News/372482,how-do-we-serve-three-billion-new-internet-users.aspx#ixzz2yNLmMG5C
Interview: Karl Maftoum, CIO, ACMA
Interview: Karl Maftoum, CIO, ACMA
To COTS or not to COTS? iTnews asks Karl Maftoum, CIO of the ACMA, at the CIO Strategy Summit.
Susan Sly: What is the Role of the CIO?
Susan Sly: What is the Role of the CIO?
AEMO chief information officer Susan Sly calls for more collaboration among Australia's technology leaders at the CIO Strategy Summit.
Meet the 2014 Finance CIO of the Year
Meet the 2014 Finance CIO of the Year
Credit Union Australia's David Gee awarded Finance CIO of the Year at the iTnews Benchmark Awards.
Meet the 2014 Retail CIO of the Year
Meet the 2014 Retail CIO of the Year
Damon Rees named Retail CIO of the Year at the iTnews Benchmark Awards for his work at Woolworths.
Robyn Elliott named the 2014 Utilities CIO of the Year
Robyn Elliott named the 2014 Utilities CIO of the Year
Acting Foxtel CIO David Marks accepts an iTnews Benchmark Award on behalf of Robyn Elliott.
Meet the 2014 Industrial CIO of the Year
Meet the 2014 Industrial CIO of the Year
Sanjay Mehta named Industrial CIO of the Year at the iTnews Benchmark Awards for his work at ConocoPhillips.
Meet the 2014 Healthcare CIO of the Year
Meet the 2014 Healthcare CIO of the Year
Greg Wells named Healthcare CIO of the Year at the iTnews Benchmark Awards for his work at NSW Health.
Meet the 2014 Education CIO of the Year
Meet the 2014 Education CIO of the Year
William Confalonieri named Healthcare CIO of the Year at the iTnews Benchmark Awards for his work at Deakin University.
Meet the 2014 Government CIO of the Year
Meet the 2014 Government CIO of the Year
David Johnson named Government CIO of the Year at the iTnews Benchmark Awards for his work at the Queensland Police Service.
Q and A: Coalition Broadband Policy
Q and A: Coalition Broadband Policy
Malcolm Turnbull and Tony Abbott discuss the Coalition's broadband policy with the press.
AFP scalps hacker 'leader' inside Australia's IT ranks.
AFP scalps hacker 'leader' inside Australia's IT ranks.
The Australian Federal Police have arrested a Sydney-based IT security professional for hacking a government website.
NBN Petition Delivered To Turnbull's Office
NBN Petition Delivered To Turnbull's Office
UTS CIO: IT teams of the future
UTS CIO: IT teams of the future
UTS CIO Chrissy Burns talks data.
New UTS Building: the IT within
New UTS Building: the IT within
The IT behind tomorrow's universities.
iTnews' NBN Panel
iTnews' NBN Panel
Is your enterprise NBN-ready?
Introducing iTnews Labs
Introducing iTnews Labs
See a timelapse of the iTnews labs being unboxed, set up and switched on! iTnews will produce independent testing of the latest enterprise software to hit the market after installing a purpose-built test lab in Sydney. Watch the installation of two DL380p servers, two HP StoreVirtual 4330 storage arrays and two HP ProCurve 2920 switches.
The True Cost of BYOD
The True Cost of BYOD
iTnews' Brett Winterford gives attendees of the first 'Touch Tomorrow' event in Brisbane a brief look at his research into enterprise mobility. What are the use cases and how can they be quantified? What price should you expect to pay for securing mobile access to corporate applications? What's coming around the corner?
Ghost clouds
Ghost clouds
ACMA chair Chris Chapman says there is uncertainty over whether certain classes of cloud service providers are caught by regulations.
Was the Snowden leak inevitable?
Was the Snowden leak inevitable?
Privacy experts David Vaile (UNSW Cyberspace Law and Policy Centre) and Craig Scroggie (CEO, NextDC) claim they were not surprised by the Snowden leaks about the NSA's PRISM program.
Latest Comments
Polls
Which bank is most likely to suffer an RBS-style meltdown?





   |   View results
ANZ
  21%
 
Bankwest
  9%
 
CommBank
  11%
 
National Australia Bank
  17%
 
Suncorp
  24%
 
Westpac
  19%
TOTAL VOTES: 1442

Vote