Japan wins digital TV deal in Brazil

 

Consumer electronics manufacturers eye $20bn market.

Brazil has signed an agreement to use a Japanese system for all domestic digital TV broadcasts, rejecting competing European and US alternatives.

The deal, the first success outside Japan for the Terrestrial Integrated Services Digital Broadcasting (ISDB-T) standard, could be worth up to US$20b, according to media reports. 

ISDB-T can carry a wide variety of signals, including ordinary TV, radio and high definition TV.

Among general purpose digital TV standards, ISDB-T is regarded as the most suited to mobile reception. The standard also allows for data transmission, which could provide an electronic program guide, for example.

Japan's broadcasters have been transmitting programmes in ISDB-T since early 2004. The technology was developed by the country's oldest and largest broadcaster, NHK, in cooperation with hardware manufacturers. 

Japanese officials believe that the bridgehead established in the Brazilian market will encourage other nations in Latin America to follow suit. This will benefit ISDB-T equipment makers, the overwhelming majority of which are Japanese.

However, the technology has come under criticism for the relatively high cost of reception equipment.

Sales of digital TVs, set-top boxes and other digital TV equipment in Brazil could reach US$20b over the next 10 years, according to the Manichi Daily News.

Copyright ©v3.co.uk


Japan wins digital TV deal in Brazil
 
 
 
Top Stories
ANZ looks to life beyond the transaction
If digital disruptors think an online payments startup could rock the big four, they’ve missed the point of why people use banks, says Patrick Maes.
 
What InfoSec can learn from the insurance industry
[Blog post] Another way data breach laws could help manage risk.
 
A ten-point plan for disrupting security
[Blog post] How can you defend the perimeter when it’s in the cloud?
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
What is delaying adoption of public cloud in your organisation?







   |   View results
Lock-in concerns
  29%
 
Application integration concerns
  3%
 
Security and compliance concerns
  27%
 
Unreliable network infrastructure
  9%
 
Data sovereignty concerns
  21%
 
Lack of stakeholder support
  3%
 
Protecting on-premise IT jobs
  4%
 
Difficulty transitioning CapEx budget into OpEx
  3%
TOTAL VOTES: 1031

Vote