Data underpinning Optus mobile growth

  • Email a Friend
  • Print Page
Data underpinning Optus mobile growth
Jun 14, 2006 12:31 PM
Tags: optus mobile | chris lane

Despite the rise in the number of 3G mobile users, 2G continues to underpin Optus' revenues, the company said.

Despite the rise in the number of 3G mobile users, 2G continues to underpin Optus' revenue, the company said.

In an ASX presentation, group director products and delivery Chris Lane said mobile data usage was underpinning mobile phone revenues.

For the Q4 FY06 quarter, mobile data was expected to grow 16 percent through increased use of its SMS service. The average revenue per user (ARPU) for SMS was expected to grow 17 percent in the same period.

Year-on-year this represented 34 percent growth from an average of 34 messages per user in Q4 FY05 to 46 in Q4 FY06.

Non-SMS services also continued to grow but at a more modest rate, increasing from 1.1 percent of data use to 2.4 percent over the same period.

Premium SMS services also grew 150 percent, content downloads by 85 percent, and data browsing by 120 percent between Q4 FY05 to Q4 FY06.

While three 3G services were expected to account for an increasing proportion of mobile data revenues, the expectation for 3G's role was now an “evolution not revolution,” with a gradual roll-out of coverage planned, the company said.

As at March, 50 percent of the population was covered through some 1200 3G base stations. By March 2007, this was expected to grow to only 60 percent of the via a planned 2000 base stations, Optus said.

 
Comments

Be the first to comment on this article.
Thoughts on this article? Add a comment below.
Comment:
Want to participate in the discussion?
Or log in now to comment
 
 
 
Top Stories
TIO website hit by malware
Weekend malware runs one new process per target machine.
 
Microsoft announces Azure launch date
Australia in second wave of country releases.
 
CBA embarks on "database-as-a-service"
Analysis: How the bank intends to save megabucks.
 

Spotlightthe topics we're following

Latest Comments

"Hahahah...What a joke!! "Conroy had said that it was not possible to apply ISP-level filtering ..."
by gerson Feb 9, 2010 10:39 PM
 
"@@Comments, yes, and history keeps repeating itself. Remember the earlier pr-and-media-fuelled ..."
by anonymous Feb 9, 2010 6:40 PM
 
"I would have paid good money to be in court when that clanger dropped. Could you imagine, the ..."
by Private Citizen Feb 9, 2010 6:23 PM
 
"He is not yet listed on NBN Co. website as part of their team of executives (http://www.nbnco.com..."
by Private Citizen Feb 9, 2010 6:07 PM
 
"That would be the list leaked on wikileaks that the minister denied was the ACMA list. The same ..."
by Private Citizen Feb 9, 2010 5:17 PM
1) HTC Magic16 plans 2%
2) Nokia N9743 plans 9%
3) Nokia E7149 plans 1%
4) Apple iPhone 3GS 16GB30 plans 11%
5) Apple iPhone 8GB42 plans 5%
1) iiNet32 plans 5%
2) Netspace36 plans 11%
3) TPG Internet19 plans 14%
4) Optus33 plans 1%
5) Telstra BigPond30 plans 2%

Mobiles | Broadband | Credit Cards

iTnews

Polls

What is the sweet spot for Apple's entry 16GB Wi-Fi iPad?




   |   View results
$549
  78%
 
$579
  10%
 
$619
  4%
 
$649
  3%
 
$699
  5%
TOTAL VOTES: 381

Vote