iiNet fined $102,000 over Naked DSL bus ad

 

Small print.

ISP iiNet has been fined $102,000 by the competition watchdog over an advertisement for its Naked DSL service.

The advertisement, which was displayed on buses in Sydney, caught the attention of  the Australian Competition and Consumer Commission (ACCC) as it did not display the "total minimum price of the service ... in a prominent way".

The total minimum price was displayed but in a far smaller font size than the monthly cost.

The Australian Consumer Law requires advertisements that promote monthly costs to "prominently state the quantifiable total minimum price for that service".

iiNet paid the fine, but according to the ACCC the payment is "not an admission of a contravention of the Australian Consumer Law".

The ISP's chief regulatory officer Steve Dalby said in a statement that 

iiNet Chief Regulatory Officer, Steve Dalby said the firm is "committed to meeting our obligations of compliance under the Australian Consumer law."

"When advised by the regulator that our interpretation of 'prominence' was not adequate, we immediately took steps to rectify the advertisement in question," he said.

"Although there are no specific guidelines in the law outlining what is adequate prominence, we have a comprehensive compliance program in place to help us meet this continuing challenge".

Copyright © iTnews.com.au . All rights reserved.


iiNet fined $102,000 over Naked DSL bus ad
 
 
 
Top Stories
AGL restructure sees CIO depart
Owen Coppage to leave after ten years.
 
Data: Advertising's best frenemy
STW Group's Tom Ceglarek faces a digital conundrum: he must feed his client's demand for performance insights while his industry is being undermined by data analysis.
 
Inside Telstra's multi-faceted cloud strategy
An overview of its own cloud and deals with Cisco, VMware, IBM and NextDC.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Small business win in a budget with 'fair' savings: Abbott
Apr 17, 2015
Tony Abbott has reaffirmed that the government’s aim is “always to get taxes ...
Xero now includes an inventory function built-in
Mar 26, 2015
Xero has added inventory and other major new features to the latest release of its cloud ...
Apple reveals its new MacBook
Mar 13, 2015
Replacing the MacBook Air as Apple's thinnest laptop, the new MacBook comes packed with features.
Xero has released a new version of its app for the iPad
Mar 6, 2015
iPad-wielding Xero users can now take advantage of a new version of the iOS app for the cloud ...
Microsoft is offering Azure for Disaster Recovery to Australian SMBs
Feb 10, 2015
If you haven't talked to your IT provider about disaster recovery, it might be worth discussing ...
Latest Comments
Polls
Do you support the Government's data retention scheme?

   |   View results
Yes
  11%
 
No
  89%
TOTAL VOTES: 2116

Vote